US Trip: What we could bring to Thailand

In terms of environmental issue, Permaculture should be promoted in Thailand. It fits the sustainable living idea. We think that it would help farmers in rural areas to live sustainably and being productive.

For urban lifestyle in Bangkok, we would love to apply the rooftop gardening idea here. It would help us to have more greenspace to relax our eyesight. We will also have more plants to absorb pollution and produce more oxygen for us.

The rain harvesting is also great to be adopted here because we have a rainy season. It's such waste of water to le it go down the drain and be polluted. We could use the rain to do a lot more to save the water, our precious resource.

For the entrepreneurial mindset. We see that it is hard for someone to start a business from a scratch. We would like to be the new generation that creates new culture, new beliefs for people. We would like to be the group of people that support and inspire others to be courageous to do something that creates value to the society.

Knowledge, financial support and government policies can be factors to make these a bit more difficult than we thought. But actually there is nothing we cannot do. We just need to get into action and do it.

Brought to you by :

• Ms. Chantana     Phattananuchok
• Ms. Chutiya        Mangkang
• Ms. Anouk         Loppies
• Ms. Meijun         Lou
• Mr. Anan           Saengcharoenwatthanakit

US Trip: What we wish we could be

We wish we could have freedom in our mind about our ideas. Everyday we live with limitations, but after the trip, we feel that we should not limit ourselves. It is time to get started. All the guest speakers are great role models for us in terms of doing something they want to do and make it works. They inspires us to break from the framework of the society of what we can or cannot do. Finally, we need to find our passion and get going, or we would end up being like the rest of the society which we actually feel unhappy inside to be like them.

But Thai culture is unsupportive for someone to be different. We will have to struggle along the way. Parents also will not let us do something we want, just because they are afraid that we would fail. Failure is hard to face. Fianancial issue is another factor that does not allow us to do something big. Since we do not have angel investor in Thailand, dream big without money could end up being just a dream.

Though there are obstacles in the way for us to just jump to where we want to be, still the trip has already changed something inside each of us which will eventually lead us there. Society, parents and money can be a big challenge, but one day we will get through all of these and be the change maker.

US Trip: What could be better

We would like to see more innovation that is not related to advanced technology. We believe that we can be innovative in many other ways but most of the people tend to think it is related.

We are interested in permaculture ideas so much that we would like to have hands on experience but it was too bad that we only listened to the guest speakers without seeing the real site.

Moreover, we wish we could have more time to speak with the guest speakers after they have finished. They shared so many great things but we had so little time together.

US Trip: What we like

Starting from the Silicon Valley, we like the entrepreneurship mindset of the people we met. All of them seem to have a courage to start doing things they believe in. The environment and culture there also support everyone to start something new. People can have a start-up company from nothing (not really nothing, they have good ideas as a foundation). There are angel investors and venture capitalists to support people with great ideas whereas in Asia, it is harder to do something from a scratch, the business is more likely to be a family business. We like how they are not afraid to fail in doing things. The valley also give people chances to get back up again.

During our visit at Stanford University, the facilities are quite different from what we have in most Thai universities. They have a building that provides rooms and tools for brainstorming and prototyping. We think it is another factor that promotes the innovative spirits of people.

With Bryan Weller, mindmapping and speed reading skills we learned are very useful for our work and study. loads of readings are not so scary anymore.

At Green MBA, we have learned that being successful in business is not everything, but how our business can grow while not being harmful to the environment is important and even more, how our businees save the environment so we can all live in a sustainble society.

"The trip is very inspiratonal for us to start thinking about what we want to do, how we can do it and the most important thing is that we must get started in whatever we want to do. Eventually, the only person holding us back from success could be us."

Crafting Opportunity

As an entrepreneur. . .

Education:

If education is your area of interest, then you might want to add the environmental-based program to the children learning process. Children can learn easily, so it is a good opportunity to set the mind of children to see the importance of saving water for the future.

Products & Services:

If you are an innovator, we encourage you to come up with products or services that will be a tool for humanity to save water. Most of us are aware of the importance of water and how scarce it is, but we just have no clue how can we do better than what we are doing.

• What if someone provide us tools to able us to save the water better?

• What if we can clean our body, dishes, car without using water?

• What if we have great household water system to recycle our water?

• What about a tool indicating how much water we are using and how much it costs us and environment? . . .

"If you know how to create one of these things or have a better idea, GO FOR IT!!"

Marketing Campaign:

Another way we can save water is to spread the words out. Send the massage to the public about saving water.

As an ENTREPRENEUR, you can help everyone to make a SMART CHOICE!

Opportunity Statement

"How Can We Effectively Create Mindset and Change Behavior for People to SAVE WATER?"

There are so many easy way that we can preserve the water. Simply turn it off is one of the choice. You also have other alternatives to save the water little by little. Each of our small action, together becomes a big action in water conservation. Save the water today, before we have nothing left to save.

Mind Map

Our Business Model

"A social business is a non-loss, non-dividend company designed to address a social objective. The profits are used to expand the company’s reach and improve the product/service." - Wikipedia

Single Water is a new Social Business Enterprises which our goal is to maximize efficiency of water usage from household, while encourage local entrepreneur to innovate water saving product and share them a wealth, to create better environment for all of us.

We're looking forward for your ideas.

Business Opportunity

You innovate, we integrate!!!

Have you ever feel like you have an idea of saving this world and also earning the money?
If you start we can make it sustain!!

Our services are:
• You share us your Brilliant ideas.

• We help you make the smashing commercial advertisement which contains of;
   • Commercial AD clip.
   • The infomercial of you product, how your product help customer save water. Your catch!!
   • The review from existing customers.

• We help you plan your product promote plan by using our medias!! IT’S CHEAP AND EFFECTIVE!!
   • On our web
   • On Social network e.g. Facebook Twitter
   • On our partner website

WHY YOU USING US?
• Because we are the water saving expert.
• Because we have tons of water saving fans.
• Because our viewer is your target.
• Because we can help you rich out of world saving ideas.
• Because with little money you can start your own business here.
• BECAUSE YOUR BIG IDEA + LITTLE OF MONEY = WORLD SAVING PRODUCT AND MONEY $$$


This is some of the idea that can create a business opportunity and value to the society.

Generate electricity from rainfall

Credit : Office of the Prime Minister

TURN IT OFF !

The need to conserve water has never been greater. We want to do more with your help, we can.

Submit a project that uses water efficiently, promote green spaces, and is a great example of sustainability. You could win the funding you need to make a difference

Here, an example of the vdo.

Credit : Rain Bird Corp.

A New Way to Car Wash

Professional car wash is an easy way for consumers to get their car cleaned. It consumes 35 gallons a car in average while doing car wash at home can consume a lot more water since the garden hose uses about 10 gallons per minute. Therefore, doing car wash yourself can use the water more than 100 gallons.

Recently, a new alternative for car washing is the waterless car wash. The waterless car wash contains many biodegradable environmental friendly chemicals to clean the car without using water. The car is clean and the water is save.

Let's see how it works!

credit : CBS

source : Eco Wash , Howdiniguru

Environmental Analysis

As defined by the Millenium Ecosystem assessment, ecosystem services are benefits that people obtain from ecosystems. These benefits include provisioning services, regulating services, and cultural services. The ecosystem we look at for this analysis, are the canals and rivers in Bangkok. The Metropolitan Waterworks Authority (MWA) in Bangkok depends solely on main surface water sources such as the Chao Praya and Mea Klong rivers for its water supply, and therefore we will take a closer look at these ecosystems.

Provisioning services include goods or products that are produced by the ecosystem. In our case, we identified that the rivers and canals in Bangkok provide us with water (for cleaning, drinking or agriculture), food and fish, plants and vegetation and also the possibility to implement aquaculture. In order to valuate these benefits obtained, we can use several techniques. Water, food and plants can be valued by looking at market prices or substitution prices of comparable products. Aquaculture can be valued by looking at added value created by other production methods.

In addition, we found that the rivers and canals in Bangkok provide us with regulation services. These are natural processes regulated by the ecosystem.
An important regulation service is the regulation of diseases. Human health, particularly risk of exposure to many infectious diseases, may depend on the maintenance of biodiversity in natural ecosystems. When the ecosystem is out of balance, this might cause to spread disease more easily. In addition, In some parts of Bangkok, poor sanitary conditions exist, which may be associated with water related diseases such as acute diarrhea.
In addition, the rivers and canals of Bangkok regulate sediment retention, which is important to for animal life and plants in the ecosystem. Other than that, canals and rivers in Bangkok are also responsible for waste processing, as a lot of waste and waste water is dumped here by industry and households. These services can be valued by looking at costs that are avoided or prevented from being necessary.

Lastly, the ecosystem of Bangkok also provides us with many cultural benefits. The most important benefit provided is recreation and ecotourism activities. Bangkok is known as ‘The Venice of the East’ as it has so many canals, which are used for several purposes. Floating markets on the canals are important tourist attractions, and also function as a trading place for locals. Next to this, Bangkok citizens and tourists both use the canals as a form of transport, using ferries to cross the rivers, or longtail boats to move along the river. Moreover, the rivers and canals also provide nice scenery.

Besides this, water also plays a cultural role in Bangkok. The Songkran festival is an important event in Thailand, as it celebrates the Thai New Year. The most common way of celebrating this event is the throwing of water. Water from the canals and rivers thus play a signifcant role in this cultural event. An example of a spiritual event, where water plays a key role, is Loy Kratong. During this event, citizens float offerings on the canals or river to thank the goddess, and ask for good luck for the coming year.

Technology Analysis

What technology do we have now for water conservation?

1.Bathroom Water Saver

A System captures water from the bathroom sink and filters and disinfects it to provide reused water for toilet flushing.The dotted sections ( ● ) of the system shows how each component contributes to water conservation and savings.

But  it costly to install the system, Economic risk.

2. Household Waste Water Recycling Systems

Water that is used in the shower, bathtub, dishwasher, bathroom and kitchen sinks, and the laundry.
These water could be reused for a multitude of purposes, including

- Watering yards and gardens
- Irrigation field

which save as much as 70% of water by recycling waste water










3.Automatic Tap, infrared automatic sensor tap that help prevent water outflow, save water and money












4.Additional Devices

5.Rainwater Tank

Rainwater Tank is used to collect and store rain water runoff, typically from rooftops and can be used for many activities in household.

source: Water Saver Tech

Legal Analysis

"Water right in water law refers to the right of a user to use water from a water source, e.g., a river, stream, pond or source of groundwater. In areas with plentiful water and few users, such systems are generally not complicated or contentious. In other areas, especially arid areas where irrigation is practiced, such systems are often the source of conflict, both legal and physical. Some systems treat surface water and ground water in the same manner, while others use different principles for each." - Wikipedia

"Human rights are "rights and freedoms to which all humans are entitled."Proponents of the concept usually assert that everyone is endowed with certain entitlements merely by reason of being human. Human rights are thus conceived in a universalist and egalitarian fashion. Such entitlements can exist as shared norms of actual human moralities, as justified moral norms or natural rights supported by strong reasons, or as legal rights either at a national level or within international law. However, there is no consensus as to the precise nature of what in particular should or should not be regarded as a human right in any of the preceding senses, and the abstract concept of human rights has been a subject of intense philosophical debate and criticism." - Wikipedia

"Water and sanitation are essential for life, for health, for dignity, empowerment and prosperity. A human rights framework encompasses a broad spectrum from the rights based approach on the one side to the legal right to water at the other. The rights based approach promotes participation in and information about people’s access to decision making forums that affect their access to water, sanitation and hygiene services. The legal approach promotes national and international justifiable approaches that promote accountability and transparency and provide mechanisms to progressively realise increasing peoples access to water and sanitation." - www.righttowater.info

Regarding to our project context, we have no law or regulation on household water usage, only have several acts about water facility installation-maintenance, water bill calculation and some exempt of water bill towards some group of people ex. Retired veteran. So as from people right towards water usage, people tend to use water up to their desire and need because they have every right to use it. And regarding to people right to use water, no certain strict regulation on water usage and cheap rate of water consumptions, and these all caused the unwise and over use of water nowadays.

Future Pipe

Engineered Cementitious Composite

Engineered Cementitious Composite, or, bendable concrete, is a strong and flexible material that can be used in several applications. The material ingredients of engineered cementitious composite are similar to that of fiber reinforced concrete. Unlike the fiber reinforced concrete, the engineered cementitious composites do not include large volume of fiber. The engineered cementitious composites have a high fracture toughness. It has ability to self-seal the crack by getting wet. Water hydrates cement particles and helps the cement to forms many products to fill in the crack. This self-healing behavior not only seals the crack to prevent transport of fluids, but mechanical properties are regained.

The development of this engineered cementitious composite brings architecture and infrastructure industry to a new experience. However, the concept of self-healing material might also be applied to the water pipes around Bangkok, even better around the globe, to solve the problem or leaking pipes.

Pipes leakage not only causes a huge amount of water wasting overtime but also causes a country a fortune in order to inspect and repair water pipe across cities.
Small spot of leakage is the opportunity cost of water that can be used wisely and country economics.

Economic Analysis

In order to provide us water to use everyday, it requires not only natural water but also other energy resources and chemical inputs to go through process and become water we are using today.
Once we have used the water for our daily activities, the water become contaminated and used water flows down the drain.
New resources needed everyday to serve everyone’s needs. What we can do is to reuse the water to minimize the consumption. Water reuse helps us to become less dependent on groundwater and surface water sources and can decrease the diversion of water from sensitive ecosystems

Social Analysis

View from key stakeholders

Government is the largest organization that involved in social context.


Government's role : provide fresh water resources and accessibility for all citizen in Thailand

Water Works Authority is a state enterprises that in charge directly to this problem


Water Works Authority's role : provide cost-effective water supply services with high standards, modern technology, and competent professionnails to ensure customers' satisfaction.




Environmentalists is a group of people who concern about environment in both Government and Private sector

Environmentalists's role : monitor any activities or policy regards to environmental issues.







Business Sector goal is to maximize the corporation's profit.

Business Sector's role : to keeping up with the consumers trend to make business sustainability







Bangkok Citizen is the group of people who has very little power in social structure but their action is very influential.

Bangkok Citizen's role : comply with the Government and Water Works Authority policy

source : Metropolitan Waterworks Authority

Stakeholders

 

 

Stakeholder a person, group, organization, or system who affects or can be affected by an organization's actions

"Stakeholder [n.] a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. The stakeholder has a duty to deliver to the owner or owners the money or assets once the right to legal possession is established by judgment or agreement." - Legal Dictionary

source : Legal Dictionary, Wikipedia

PESTLE Analysis

PESTLE Analysis stands for "Political, Economic, Social, Technology, Legal, Environmental Analysis" and describes a framework of Macro-environmental factors used in the environmental scanning component of strategic management.

Political Factors, are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government want to provide or be provided and those that government does not want to be provided

Economic Factors, include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions.






Social Factors, include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trend in social factors affect a demand fora company's product and how that company operates.






Technological Factors, include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decision. Furthermore, technological shifts can affect costs, quality and lead to innovation.





Legal Factors, include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.





 

Environmental Factors, include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.



And, moreover there are some risks concerning to our project accord to PESTLE analysis above. The closer to the center of the circle, the more influential of that risk to the problem, water conservation.

1. Regulation and Compliance
2. Cost Cutting
3. Maintaining Infrastructure
4. Managing Talent
5. Pricing Pressures
6. Social Acceptance Risk and CSR
7. Customer Demand Shifts
8. Shifting Demographics
9. Inability to Innovate
10. Resource Scarcity
11. Emerging Technologies
12. Energy Shocks

source : Wikipedia

Political Analysis

Political Environment Analysis

According to the political environmental analysis graph above, the majority of the organizations involved in the problem of water conversation issue in Bangkok are public agencies. Furthurmore, most of the organizations have both high political power and social construction which considered in an advantage stage. these organizations consist of Government, Water Works Authority, Bangkok Metropolitan Administration, Ministry of Natural Resource and Environment, Water Resource Department and Department of Drainage and Sewerage. Bangkok residents also play an important role about the water conservation in Bangkok as they are the direct consumer. While the water related product producers as those sanitary ware product are in the dependents stage with a low political power and fair social construction.

Problem : Household Water in Bangkok

The consumption of water per person in Bangkok is 309 cu.m. per year, whereas in Utaradit province water consumption is 22 cu.m. per person year which is the lowest consumption province in Thailand. Even though water conservation campaigns have been around for year, the growth of water demand requires us to think about more effective ways to reduce water usage.

Is there any way to do it ?

credit : Good Magazine

source : Thailand National Statistical Office

Area of study : Bangkok, Thailand

Bangkok, Capital of Thailand, cover 1,568.7 km² and has population of 5.7 million people. The city has more than 161 canals which many canals is not used for transportation and severly polluted, and The Chao Phraya River, the largest river in Thailand, which lies through the city and provide transportation of people and wasted water to the Bay of Bangkok. The city lies about 6.5ft above the sea level which heavily affect by flood in monsoon season. And this is where our study will focus on.

The Chao Phraya River

Bangkok's water source, and its use :

Usage of Surface Water, BOD(Biochemical Oxygen Demand) for river and canals in Bangkok is between 3.3-31.3(BMA,2010) which means it's not clean enough for household usage so it is mainly used to produce tap water, by Water Resource Department, for household and industrial use.

Usage of Ground Water, for household and Industrial is suspended since 2004, by Government, but except to some area which doesn't has access to water supply, tap water, and some industrial that got affect from tap water to use ground water but in limited amount.

Usage of Rain Water, total rainfall in Bangkok is around 1,902.4mm (BMA,2008) and bangkok's citizen store it for household usage, washing, cleaning, planting.

Bangkok residents have had plenty of water to consume and haven't used it wisely.

source : Wikipedia, BMA data center