PESTLE Analysis stands for "Political, Economic, Social, Technology, Legal, Environmental Analysis" and describes a framework of Macro-environmental factors used in the environmental scanning component of strategic management.
Political Factors, are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government want to provide or be provided and those that government does not want to be provided
Economic Factors, include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions.
Social Factors, include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trend in social factors affect a demand fora company's product and how that company operates.
Technological Factors, include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decision. Furthermore, technological shifts can affect costs, quality and lead to innovation.
Legal Factors, include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.
Environmental Factors, include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and diminishing or destroying existing ones.
And, moreover there are some risks concerning to our project accord to PESTLE analysis above. The closer to the center of the circle, the more influential of that risk to the problem, water conservation.
1. Regulation and Compliance
2. Cost Cutting
3. Maintaining Infrastructure
4. Managing Talent
5. Pricing Pressures
6. Social Acceptance Risk and CSR
7. Customer Demand Shifts
8. Shifting Demographics
9. Inability to Innovate
10. Resource Scarcity
11. Emerging Technologies
12. Energy Shocks
source : Wikipedia
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